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Social Networks and Career Advancement

Wilson Luna

The Internet rules! And so does your network. Social networking sites are becoming the new way of networking. For sure networking groups, catching up with friend will always be a useful way of keeping in touch for bot personal and business reasons, but sitting behind your monitor is away of ensuring that your network knows you are on a career path.

Check your own behaviour: what is the first thing you do when someone tells you about a new show that’s coming to town? Want to go and see Leonard Cohen in concert: Google 'Leonard Cohen in Sydney'? It’s that simple and it’s that obvious. And if you went to the concert and enjoyed it, you’re going to tell your social networks about it.

Think about your workplace: the HR manager they’ll already be using Facebook, MySpace, LinkedIn and other social networking accounts to scan for talent.  It’s almost a given today that if you want to be known by your network then you need a profile page on Facebook. It will tell readers about your business, the people and its product and services. If people join your Facebook group, there should be an expectation that they will spread the word virally. For pre professional networking LinkedIn has become standard fare for executive and professional types.

But there’s a cautionary note: 'It’s not easy being popular,' said one GenY fashion designer referring to the 300-plus names he has listed as ‘friends’ on FaceBook.

Note the following: (USA data) FaceBook has over 110 million readers, more women than men. The majority of these users--80 percent--are under 30 years old and half of all FaceBookers are located in the U.S., Great Britain and Canada. LinkedIn has over 26 million readers, with the average age being 41. Men make up 64 percent of the audience. Their average household income is $109,000. Twitter has 3 million readers, two-thirds of whom are men 18 to 34 years old.

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Tags: social networking, money management advice

Author's Biography

Wilson Luna is an author, wealth adviser and founder of Your Family Your Money. Your Family Your Money’s goal is to simplify traditionally complex financial strategies, demystify financial jargon and debunk common financial myths, becoming every family’s first stop for financial advice, information and inspiration.